Essential Gay & Lesbian Directory Partners With Pride Card Services

WEST HOLLYWOOD, CA–(Marketwire – Mar 28, 2013) – Pride Card Services, an industry-leading gay-owned and operated payment processing company, is proud to announce that they have been chosen as the preferred provider for The Essential Gay & Lesbian Directory.

The partnership will benefit both organizations, as well as the lesbian, gay, bi-sexual and transgendered (LGBT) community. For every new merchant that signs with Pride Card Services, the firm donates $250 to an LGBT charity. Each month thereafter, Pride Card Services donates up to 20% of the net income it earns on that merchant’s account. And because the merchant’s processing costs are reduced by 10% to 20% — thanks to a quick and easy approval process, lack of hidden fees, and experienced, knowledgeable staff — both merchants and the community come out ahead.

The Essential Gay & Lesbian Directory will use Pride Card Services for its own payment processing services, and it will promote Pride Card Services to its base of LGBT-owned and LGBT-friendly businesses.

“Pride Card Services represents an incredible opportunity,” said Tom Adler, Owner of The Essential Gay & Lesbian Directory. “Businesses will save money on credit card processing fees and support our community at the same time. I’ve been impressed by this company from the beginning, and I’m thrilled at the potential this partnership will bring.”

To learn more about Pride Card Services or to receive a quote, visit, call 1-888-590-4977, or email For more information about the Essential Gay & Lesbian Directory, visit

About Pride Card Services

Pride Card Services is a gay-owned and operated full-service payment processing company that helps merchants support equality-focused causes. The company processes $500 million in transactions annually, is a registered ISO and MSP for HSBC, Merrick Bank and Westamerica Bank, and serves businesses in retail, internet, mobile and mail/telephone order environments. To learn more, visit or call 1-888-590-4977.

About The Essential Gay & Lesbian Directory

The Essential Gay & Lesbian Directory is the leading directory for lesbian, gay, bi-sexual and transgendered (LGBT)-owned and LGBT-friendly businesses in Southern California and beyond. The directory provides a quick and easy means for members of the LBGT community to search for businesses, and for businesses to showcase their support of the LBGT community. To learn more, visit,, or call 1-877-718-GAYS or 1-877-718-LESBIANS.